The LA Times shut down it’s Real Estate section this week adding more evidence to what I have been trying to tell home sellers for the last several years…..PRINT MEDIA IS A WASTE OF MONEY, TIME AND EFFORT!!!
With the plethora of online information sources, RSS readers and the ability to look at homes online 24-7, it does not take a rocket scientist to figure out that the homes advertised in newspapers can never offer the information that you find online. Simi Valley Home buyers know this spend their time online researching home values before making a purchase decision.
Glaring fact #1 – You rarely see the addresses in Print ads, but online not only do you get the address, you can look at satellite photos of the neighborhoods, street maps, reports, etc.
This one simple fact alone shows the power of online research for homes over the old guard – newsprint. This is just he tip of the iceberg as to why print media is on life support for Real Estate.
If you are selling your Simi Valley home and your Real Estate Agent’s marketing plan involves use of News Print and Magazines like Homes & Land, you are definitely marketing the smallest part of the Simi Valley buyer pool and probably completely under marketing the the largest part of the Simi Valley buyer pool which resides and lives online.
Just putting your home in the Simi Valley Moorpark MLS does give your home SOME online exposure, but to leverage the full weight of your MLS listing, it needs to be syndicated and syndication strategies are more complex then having a Real Estate company’s corporate site push it to a few other online venues.
To get the syndication saturation levels needed to assure your home is properly represented for the largest number of online searches, a very meticulous formula must be followed.
For those that need the false positive of a tangible-tactile assurance that their home is really being marketed by it’s meager presence in the News Paper; you might as well start stepping out of your comfort zone as the Los Angeles Times has already done that for you.
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We have been preaching to the same choir. I do not know of any print media that does real estate any good
Curtis,
Thanks for stopping by! One down…….._________ to go!