February 3, 2012

How the right Lockbox can help your Simi Valley Home Sell Quicker

(Master Lock Key SafeUpdated 7/16/2011) In my last article on this subject “The importantance of a lockbox when selling your Simi Valley Home” we discussed the importance of giving flexible access.  A concern for any seller when giving access to their home is security.   In this article I will discuss the GE Supra iBox vs. an old style combination box and how that affects your listing agent’s ability to track who has been in your home..

To the right is a picture of a combination style lock box.  While these are effective in providing an extra key, once the combination is given out there is no way to track who has opened the box or control people from giving the combination code to others.  These style boxes are ideal for family members or setting up access for handymen or utility providers if the home owner so desires, but this is a very poor choice for Simi Valley Real Estate Agent showings due to the lack of control.  These mechanical combination lockboxes should only be used for temporary purposes and in my profession recommendation never use this type of box for giving access to agents who want to show your home.

Supra iBox Lock box for Simi Valley Real EstateIn my trade area (including Simi Valley and Moorpark) the SoCal MLS and the Ventura County Regional MLS have chosen to use General Electric’s Supra iBox lockbox system.  This blue iBox is controlled through an infrared communication device on the front of the box.  Agents can rent an electronic key pad or have apps loaded onto any PDA Smart phone.  There is an additional device that pairs with Android and non Apple Smart Phones so the real estate agent’s phone can communicate via infrared. Apple iPhones have a very small device the plugs into the bottom of the phone.

The iBox has a computer chip inside that stores data on all who enter through the box.  The Smart Phones and the keypads call the system every 15 mins when the software is on or the key pad is powered up and transmits which properties the agent has accessed.  If the Listing Agent has registered their lockboxes and has their current email address in the GE Supra system, the Listing agent will receive an email  almost immediately after any of their lockboxes are accessed.  The email contains the agent name and contact information of who just opened the box.  This provides security in that the listing agent knows at all times who has accessed the property with a time a date stamp and if a real estate agent has not paid their bill or is disciplined by the MLS, the system can be set to not authorize their keypad or smart phone to open any of the boxes.

The software on these computerized lockboxes allows for some very flexible programming. For example, the weekdays, Saturday and Sunday can be programmed so the boxes will open only certain times.

If you really want to crank down on who gets in your Simi Valley home, there is a CBS setting. The Call Before Showing (CBS) setting requires the buyer’s agent to call the Listing Agent for an additional unique code to open the box. Using the CBS you could prescreen the agent calling and determine if you are comfortable enough to give out the CBS. Additionally you know right then and there who is going in and at what time.  Please remember that the more restrictive you are with the times buyers can view your home, the fewer showing you will get as I pointed out in the last article The importantance of a lockbox when selling your Simi Valley Home“.

There is a note section in the software so a note will pop up right after the box is opened and you can type in any important notices for the agent, for example, “please leave your card or please turn off the lights”.  ”Feed the dog or take out the trash” is probably not a good way to greet a buyer’s agent.  Another positive feature is that the Listing agent can put their contact information in as a virtual business card and Listing comments as an electronic flyer.  When used as designed and programmed properly, the iBox lockbox system not only becomes powerful tool to increase exposure, but help provide a record of who is accessing the property and a complimentary way to help follow up on potential buyers for your Simi Valley home.

As a side note,  most properties that have been foreclosed on and are now owned by the bank, will use both boxes.  I work with several banks as a listing agent for their Simi Valley properties.  The mechanical lockboxes are used for bank personnel only, handymen etc.  Those codes are not supposed to be given to real estate agents.

The Supra iBox costs a Simi Valley Real Estate Agent approximately $130.00, I own 25 boxes.  When you are interviewing agents, ask if they have a Supra iBox.  If they don’t or they suggest to use a mechanical box; please take this advise, stop the interview and show them the door.  Homes for Sale in Simi Valley range from $150,000 (condos) in to the millions; I think it is reasonable to assume a listing agent can afford a $130 box.

There is an argument against any use of any box and that the listing agent needs to be present for all showings. That can be an article all by itself.  The short answer is that Simi Valley is a bedroom community,  people have conflicting schedules, a listing agent can only be in one place at one time.  Why limit the times a potential buyer can see your home?  And no, a listing agent cannot do a better job selling or touring the prospective buyer; many times the listing agent becomes an annoyance to the the buyer and their agent.  It really does not mater how it is done in other parts of southern California or other parts of the country, it only matters how it is done in Simi Valley because your competition (the other Simi Valley homes for sale) are using the system very effectively.  Don’t be the last to sell your home over lack of access.

Originally posted April 27, 2008.

Conejo Simi Valley Moorpark Multiple Listing Service – Flawed Data? You decide

Conejo Simi Valley, Moorpark Multiple Listing Service – Flawed Data

flaws-mistakes-errorsDays on market is a number used to try and gage how the market is moving.  I am going to point out why this number is becoming very unreliable.  Two abbreviations you may hear are Days On Market DOM and Cumulative Days On Market CDOM.  Until just a few years ago CDOM was not tracked in the Ventura County Multiple Listing Service.  Homes that do not sell start racking up days on market. The longer a home sits on the market , the more potential buyers want to know why that home is not selling.  Some listing agents aware of the handicap of a listing with a large days on market count, have been known to cancel a listing or let it expire so the home can be re-listed. As a new listing, the DOM clock is reset to zero, however, the CDOM clock keeps ticking.

When a property is re-listed in an attempt to reset the DOM clock, a data error now enters the picture.  The MLS tracks the percentage of the Sale price to the Listed price, but when a property is re-listed this percentage calculation is not based off the original listing price or the prior listing contract (if expired).  It is calculated off the current list price which would include any reductions from the original list price. In fact the MLS always calculates the percentage off the current List Price which can seriously skew that percentage ratio.

Let’s look at two properties that this has happened with and how the MLS now presents inaccurate information on these sales.

1768 Mesa Ridge Ave Westlake Village CA was listed for $1,875,000.00 on 6/4/08. The listing expired one year later and was re-listed on 6/3/09 for $1,700,000.00.  The price was lowered four times down to $1,300,000.00.  The home finally sold for $1,435,000.00 and closed on 9/15/09.  The MLS now reports a DOM=103, CDOM=454 and the Sales Price to List price percentage of 110.38%. How can that be?  $110.38% ?  It should be calculated off the $1,875,000.00 and the Sales Price to List price percentage correct number is really is 69.34%.  Even if one could make a plausible argument that the old listing period should not be counted, the second listing period started with a list price of $1,700,000.00 and that is still far below a 110.38% result.  Even though the CDOM is listed, the CDOM is left out of the average DOM calculation which is misleading to the true story of the market timing for homes in this price range and area.

Westlake Village Home Sales 2009

Click to Enlarge – Westlake Village Sales Table

1777 Yarnton Street Westlake Village, CA was listed for $1,095,000.00 on 4/29/09.  Approximately 60 days later the price was reduced to $1,074,900.00 and the property quickly picked up an offer and sold for $1,075,000.00 after a 60 day escrow.  The MLS shows the Sale price to List Price percentage as 100.1% using the reduced list price vs the sale price incorrectly.  When using the original list price that Sale to List percentage should be 98.17%.  The CDOM and DOM is correct, but the DOM is averaged in with the incorrect DOM numbers presented on homes like1768 Mesa Ridge.

The story of Measa Ridge is that the Sellers tried for a year to get a price for their home that the buyers did not agree with; once the Sellers of Mesa Ridge finally lowered the price to a range that brought out buyers, it sold taking 454 days. The 103 days on market and the 110.38% sale to list percentage that is being used does not tell the real story.

The Story of Yarnton is very similar…..THE SELLERS HAD TO LOWER THE PRICE to get it sold.  It did not Sell at 100% of List Pirce.

This is very important to understand as days on market is not revealing a true picture of the actual market condition.

Next time you ask for the numbers, keep in mind that the quick answer just based off a quick look at a standard MLS report is going to reveal number based off the last reduced price vs the final sales price.  This market is very different than any other.  Lower price ranges are selling faster and closer to asking price that higher end homes.  Trying to ascertain market conditions has to be done regionally maybe even hyper-locally and definitely price range specific.

For additional information on this topic you can read:

Thanks for reading Simi Valley’s Premiere Real Estate Blog!
Author – Ted Mackel Simi Valley Real Estate Agent – Keller Williams Realty
Ted Mackel is a top producer at Keller Williams Realty Simi Valley,
specializing in Simi Valley Real Estate
(805) 432-7705

Impacting Home Values Is the Real Estate Industry Heroes or Villains? (Video Blog)

Impacting Home Values Is the Real Estate Industry Heroes or Villains (Video Blog)

In this Video Blog this will be the beginning of discussion on how values are determined for your home. There are many factors involved in home valuation so please stay tuned for the second part of this series. In this episode I cover.

  • Marketing remarks in the MLS
  • Buyer reaction
  • Importance of leaving proper descriptions and notes for the Appraisers
  • Agent responsibility

In thinking about this topic, keep in mind that a rising tide raises all ships so the homes in average condition have more to gain if the homes in superior condition are no longer robbed of their true appraisal value.  For those of us who have to deal with the “Bad Listing Photo of the day” hope of anyone taking initiative may seem far, but in the spirit of a positive attitude, discussion can help move an issue forward.

This discussion is in part an effort to raise the bar in the industry. You can follow some of the industry discussion taking place in real time on Twitter by following the hash tag #RTB.

Search for Homes in Simi Valley California Simi Valley Property Values

Thanks for reading Simi Valley’s Premiere Real Estate Blog!

Author – Ted Mackel Simi Valley Real Estate Agent – Keller Williams Realty

Ted Mackel is a top producer at Keller Williams Realty Simi Valley,

specializing in Simi Valley Real Estate

(805) 432-7705

Three quick facts that are impacting the sale of your Simi Valley Home

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
John Wanamaker, (attributed)
US department store merchant (1838 – 1922)

Quick facts:

  1. 84% of all buyers start their search on the Internet.
  2. The top three Internet sites hit are Realtor.com, Zillow and Craigslist.
  3. 3 out of the top 23 searches are for agents, but these 3 don’t even show up before the top eight.

The above information is critical to the sale of your home.  The Realtor you interview to sell your home in Simi Valley better know these quick facts and better be able to demonstrate how these facts will impact the sale of your home.

Quickly looking at just Single Family detached homes in Simi Valley, let me show you how far behind my Simi Valley colleagues are when it comes to marketing real estate in Simi Valley.

Simi Valley SFD Active listings YTD = 503  only  19% of these listings have virtual tour.  Pictures are mandatory as a rule of our MLS, so many agents are forced to include at least one picture.

Simi Valley SFD Expired or Canceled Listings YTD = 255 only 14% of these listings had a virtual tour.

Simi Valley SFD Active listings between $750,000 and $999,999 = 80 only 25% of these homes have virtual tours

Simi Valley SFD Active listings over $1,000,000 = 47 only 43% of these homes have virtual tours.


I randomly entered the addresses for many of these homes into google to see how visible these homes are on the Internet and was shocked to see the only a few search results for each property showing up under the IDX feeds for brokers other than the listing broker.  Many times the brokerage that owned the listing had no serch results on the first page of goole results.  If you enter one of my listings like 1107 Mesa Drive Simi Valley into google you will see the whole first page of search results clearly show that this home is for sale, including much more than a Virtual Tour.

To bring Mr Wanamaker’s quote into a full circle where are these Realtors failing?

  1. It is clear the largest pool of home buyers is found on the Internet
  2. It is shocking to see that the active Realtors in Simi Valley are clearly unaware of where these buyers are and how to market to them.
  3. It is easy to see that the majority of these Simi Valley Realtors have no idea where they are wasting their money.


Virtual tours are very inexpensive these days. Tours of much higher quality than circlepix can be put together for as little as $5.00 per listing.  Knowing this, it is amazing to see that the Realtors in Simi Valley are including tours on only one out of five listings.  Now granted, there are some homes that have conditions that preclude them from a virtual tour, but a 1 out of 5 ratio shows that there are too many listings that are being left behind.

Even looking in the more expensive range there is a home over 5,000,0000 with no virtual tour and no video, just 10 pictures.  There are many marketing companies on the Internet where all you have to do is upload the photos for a virtual tour and the cost is small as I mentioned above.  Those of us who are embracing the web 2.0 home buyer have moved beyond just a virtual tour and now include a video walk-through.

I just watched a kitchen remodel on the DIY channel a few days ago.  The family bought the home off the Internet.  Job constraints kept this family from looking at any of the homes in person and they had to do all their shopping online and work with a Realtor online.

The online revolution is here, you need an advocate that can navigate this territory and give you a fighting chance in these tough market conditions.