May 23, 2012

Open House Myths – Concerns for Simi Valley Home Sellers

Simi Valley Real Estate Open HouseThe open house maybe the most misunderstood practice in home selling business.  Simi Valley Home Sellers generally have no idea the risks they have signed themselves up for when demanding or requesting their listing agent provide open houses as part of the marketing plan.  Some may say

“Did Ted just say there are a risks to having an Open house?” 

Yes I did!

#1 – Just about every real estate training manual I have seen in the real estate business clearly states that the open house is really not about selling the house you have open, but rather it is about gaining new clients.  Sure there is always going to be that one real estate agent who says they have sold the house they held open, but in statistical numbers it is a very rare occasion that this is happening.  Real estate agents are trained that the people who visit open houses seldom buy that home, but might make good prospects for other homes.  So while you think your agent is extolling the virtues of your Simi Valley home, in reality the buyer that came to visit is in your home learning about other homes that better match their needs, because the buyer realized when they got to your home, your home did not fit their needs.

#2 – The people who visit your home through an open house are the lowest quality prospect you can possibly go after to purchase your home. What do I mean by lowest quality?  If you rank all the potential buyers for your Simi Valley home,  people that stumble in after following the open house sign trail would be a ‘D’ or ‘F’ rating and buyers that come to your house with a Real Estate Agent would be rated as a ‘A’ prospect.  Why?  Lets look at the following:

  • Those that come off the street have no idea if the house at the end of the open house sign trail is going to match what they are looking for in size, bedroom, bath count, price, etc. Most of the time your house does not.
  • Those that come off the street may not be qualified to get a loan to make a purchase, yet they are shopping for a home blindly, traveling solo they are not at the point to be able to write an offer if they see a home they like.
  • Those that come off the street may not be interested in buying a home, but are either nosy people or even people with criminal intent.  Prescription drugs are a big target for these kinds of thieves, some real estate agents have had purses, computers, cell phones stolen while they hold open houses.  There have been reports of real estate agents how have been physically assaulted and even raped at open houses.  Remember, you the home owner, are allowing signs pointing to your home, to attract anyone one off the street in your home.  You would not do this by yourself, real estate agents are not trained security experts nor law enforcement.  Professional thieves and con artists can gain the upper hand in an open house situation faster than you can imagine.

Lets look at the difference in buyers that come to your home with a real estate agent.

  • First and foremost, these buyers are much further along in the decision process and the commitment process.  By the time they have engaged representation, they are ready to write an offer when they view the home that meets their needs.
  • Their finances have been most likely pre-qualified. A good seasoned real estate agent is not going to spend time showing homes to people who cannot get a loan or have the proper finances to make a purchase.
  • A real estate agent’s pay only comes from a commission paid when the sale of a house is finalized.  The real estate agent is highly  motivated to get qualified buyers into homes that those buyers will act on and write offers.
  • The real estate agent and the buyer have “narrowed down” homes the buyer wants to see on a short list, meaning your home is now a much higher candidate for the buyer.

Yes you can have an open house. Yes a buyer for your home might show up at your open house, but when looking at the statistics on how often this happen, you really need to weigh out the risks.  Do you want to open your house like a local free public attraction, all in a very low percentage effort to attract a buyer?  If your answer is yes, hide your medications, valuables, portable electronics and understand if your open house is visited by a profession thief, they know all the common hiding places and if they are determined, they will succeed.

Think even further that many pictures of your home have been syndicated across many many websites.  There is a ton of information about your home posted on the internet when you market it for sale.  It does not take much for those people how are up to no good to utilize this information and plan their next caper.  So weigh out the risk before you plan your next open house. Ask yourself if you want focus efforts into attracting agents with well qualified buyers or total strangers who may or may not be qualified or ready to make a purchase.

 

 

 

 

Simi Valley March 2012 Home Sales Report

simi valley homes for sale madison countySimi Valley  single-family detached home sales for the month of March 2012, significantly out paced each March since 2007. The last time more than 100 single-family detached homes sold in the month of March for Simi Valley was in 2006 before the bubble burst.

Does this mean the market has recovered and happy days are here again? If you look back at last month’s report for February, the list to sell ratio tightened, inventory tightened and prices between January and February were hitting lows. It’s no surprise that the buyers reacted so swiftly in snapping up available properties.

Looking at the closings for Simi Valley home sales in March, several trends stick out.

  • List to sell ratio is not tightening across all price ranges. In fact, in February, that ratio that tightened,  is now loosened up again. Notice that the homes under $300,000 sold for  as much as 8% on the average below the original listing price and in the $400,000 to $500,000 range, those homes sold for more than 5% below the original listing price.
  •  Simi Valley Homes over $800,000 have almost next to no closings, with no homes between $900,000 and $1 million selling at all since the beginning of the new year.
  •  Simi Valley homes under $400,000 continued to dominate monthly sales with over 50%  market share.

Inventory for single-family detached homes in Simi Valley is running close to two months, which should indicate a market advantage to the seller. However, buyers are still negotiating hard, the list to sell ratio is not tightening and erratic interest rates are not driving prices up.  Sellers are frustrated.

The Wells Fargo economic outlook for 2012 pointed out that S&P/CaseShiller Home Price Index has fallen every month since April 2011 and an additional 6% slide by the middle of 2012 can be expected, noting distressed transactions accounting for a significant proportion of sales.  Wells Fargo estimates (conservatively) that the “shadow inventory” could number 2 million homes. These are homes with payments past due 90 days or more.

For Simi Valley we are excited to see elevated numbers in closings.  Affordability is at all time highs.  It is great to see buyers get out and take advantage of extremely low interest rates. Landlords are accumulating more rental properties and many purchases will deliver decent cashflow.  We are starting to see property flippers run out of room and mostly because of the decline in pricing is catching those investors off guard.  April should continue at a brisk pace as this is a traditional time of year where buyers start to emerge from hibernation.  Low inventory should make this interesting, but I predict that any bid up frenzy will be short lived and buyers will retreat this time around when it starts to get out of hand.

March Sales Simi Valley homes

 

 

Simi Valley February 2012 Home Sales Report

Simi Valley house for saleSales of single-family detached homes in Simi Valley are getting interesting. February’s numbers are showing support of my discussion that we are near or at a market bottom. Now those that live in hype, the carnival barker types, are probably out on every street corner prematurely celebrating recovery.

Taking time and looking at what has happened over the last couple years and more specifically the last 12 months, what has become very clear and very simple as that this is a very good real estate market. However, it is only good for those who are educated on the main points that are driving this market.

If you look at the chart (at the bottom of this post), the one thing that jumps out on the page is that all the list to sale ratios significantly improved. We need to understand why this is happening or we might as well join the premature celebration. As I have stated in prior reports, investor buyers and landlords have been out purchasing property at an increased rate for several months. Investors always lead the market while regular buyers stand back trying to find the exact timing for the bottom of the market.

So why are more homes going out close to full asking price?

Here the following factors:

  • Pricing across most Simi Valley neighborhoods dropped as much as 10% in 2011
  • Short sales comprise a significant portion of these sales. They are typically already priced below market and many times approvals are at list price or above. In surveying the short sales that closed escrow in February, more than 80% closed at the asking price or higher. This in no way can be considered as buyers rushing in to bid up pricing.
  • Bank owned homes or foreclosed homes are being priced aggressively by their corporate owners to shorten market time.
  • Many of the properties at their current pricing will generate decent cash flow if purchased for a rental.

Again, looking at the chart and comparing to the prior months, volume has not increased.  Median Price has been dropping each month with a brief bump up in December.  February 2012 had the lowest Median Home Price for single-family detached homes sold in Simi Valley since I started tracking this metric back in January 2008. Average sales price of Simi Valley single-family detached homes has dipped below $400,000 for the very first time.

Simi Valley Median Home Price Chart

This is why it is extremely important to look at the overall picture. While pricing is probably at one of the most attractive affordability rates in a long long time, buyers are cautious and deliberate when it comes time to writing their offers. The one clear signal to continue to watch is the activity of the investors and landlords as they continue to snap up properties for their portfolios; buyers ready to buy a home today should not sit and try to time the market for an absolute bottom.

Inventory is extremely tight, prices as low as 2002 levels and with interest rates for conforming loans under 4%, we will see months like February and properties will begin to sell closer to asking price.  Any upward move in pricing will be temporary as buyers will back off before participating in a run up.

February Home Sales Simi ValleyUnless inventory increases we should expect to see some more of the same numbers for March Simi Valley home sales.


Simi Valley January 2012 Home Sales Report

After increased sales in December should we expect a carry over into the new year?  Probably not.  January closings for Simi Valley Single Family Detached (SFD) homes back off as I suspected.  This retraction does not indicate another drop in prices, but is more of the same of what we have seen over the last 6-8 months.

Not to sound like a broken record, but here is how January ended up:

  • The number of SFD Simi Valley homes under $300k remain elevated
  • Less than half of the SFD homes under $300k are purchased using low down payment financing
  • Investors/Landlords are still accumulating and looking for additional rental properties
  • Sales of Simi Valley Homes above $800k  are still sluggish
  • Buyers continue to try and time the market while the investors are out tying up properties with low interest financing and attractive selling prices.

The list to sell ratio has moved from a 3% average to almost 7% average over course of the last couple years.  This gap is wide enough to show that buyers are not bidding home prices up.  That any property listed for sale that is not competitive with the surrounding homes go through a course of price reductions till it meets buyer expectations.

January 2012 Simi Valley Home Sales

 

 

 

Simi Valley December 2011 Home Sales Report

This is the second year in a row that Simi Valley Home Sales Spiked in December.  Does this indicate a turn around in the Simi Valley housing Market?  Not necessarily and here are the reasons why.

  • December 2007 only 42 Single Family detached homes close escrow in one of the lowest volume months for Simi Valley home sales.
  • December 2008 only 66 Single Family detached homes close escrow in Simi Valley.
  • December 2009 = 98, December 2010 = 94 and December 2011 = 104

What happened, why the increase?  Not only has interest rates and pricing helped bring more closed escrows, but additionally the distressed market pushes to close out files before year end in the Short Sale and Foreclosure sectors.  With almost a quarter of the single family detached homes selling in December at a price point below $300,000  and 52% of all the sales for December either a Short Sale or Bank owned property, it’s too early to celebrate a recovery.

Simi Valley has certainly hit a low and has been setting a repeating trend over the last 6 months, but any sign of movement up or out of the current situation is not showing.  Looking at the entry level single family Simi Valley homes sold in December 2011,  the longer days on market and the lower list to sale price ratios show that buyers are still looking for bargains.

Simi Valley Home Sales December 2011 Chart

Simi Valley November 2011 Home Sales Report

Simi Valley Homes For Sale Long CanyonThe year is wrapping up.  Simi Valley Home Sales or should I say the number of homes sold for the year are improving.  Prices many not have improved, but the increase in volume is always good for housing.  The questions for Simi Valley are who is buying and what is selling?

The trend continues with homes under $450,000 commanding the largest sector selling in this market.  Approximately 33% of those homes are selling with low down payment or FHA financing with the balance going to Cash and conventional Financed buyers.  At Simi Valley open houses, I am running into many people looking to pick up their first rental property or additional rental properties.  Additionally, with many buyers looking to keep the home they are in as a rental and making the move up purchase on the second home.   These buyers are out in larger numbers because they understand money is cheap at the current interest rates and pricing is at it’s most aggressive point it has been at in the last few years with more single family detached Simi Valley homes selling below $300,000 than in any other year since the market collapsed.  If you follow the monthly postings here on my blog, you can see the trends in the activity.

Simi Valley Home Sales Report for November 2011

2848 Ivory Ave Simi Valley House For Sale

2848 ivory simi valley house for saleThank you for visiting the information page for 2848 Ivory Ave Simi Valley, CA 93063.  This home is located in the Gem Tract in Central Simi Valley north of the 118 freeway near Galena and Alamo.  Please enjoy the Video Tour.

For MLS data on 2848 Ivory Ave

2848 Ivory Ave

4 Bedrooms

2 Bathrooms

Approximate Interior Square Feet 1,948

Approximate Lot Size 9,288 Square Feet

New Exterior Paint

Dual Pane Windows

Tile Roof

Kitchen

  • Dishwasher
  • Garbage Disposal
  • Range and Micorwave
  • Refrigerator
  • Granite counters
  • Breakfast Bar with Bar Stools

Living Room

  • Fireplace
  • Laminate Floors
  • Vaulted Ceilings
  • Plantation Shutters
Master Bedroom
  • Dressing Area
  • Double Closets
  • Double Sinks
Garage
  • Storage Cabinets on all walls
  • Laundry
  • Washer and Dryer included
  • Roll up Garage Door

For Simi Valley Real Estate and Homes for Sale

Simi Valley September 2011 Home Sales Volume at 2008 Levels

distressed house simi valleyDo Simi Valley September Homes Sales show another false positive for the real estate market?  In 2009 and 2010 September sales volume for single family detached homes tailed off after a 2008 rebound over a record low in 2007.  Fast forward to today and low interest rates are enticing investors and home buyers to enter the market, however pricing is still flat.  The market for homes below $400,00 is still leading the way with 53% of the sales for the month. 57% of those sales are dominated by Short Sales and Bank Owned homes.  25% of all the Simi Valley SFD homes sold were snapped up by all cash buyers and 40% with conventional financing.  This high percentage of Cash and Conventional buyers shows that low interest rates combined with attractive pricing is bringing savvy real estate buyers to the table.

Pricing is in a low trough at this point and has remained in this trend for most of 2011.  The mid to high $200k price point has solidified a low for Simi Valley Single Family Detached Housing and only dips below this range if the properties have significant damage.  A recent article from CoreLogic® (NYSE: CLGX) stated:

“Even with low interest rates, demand for houses remains muted. Home sales are down in September and the inventory of homes for sale remains elevated. Home prices are adjusting to correct for the supply-demand imbalance and we expect declines to continue through the winter. Distressed sales remain a significant share of homes that do sell and are driving home prices overall,” said Mark Fleming, chief economist for CoreLogic.

What does this mean for housing above the $500k price point?  Those homes have trended selling at 8%-10% below the original list price showing the the market absorption rate for these houses is still dictated by buyer mood.  The homes between $400k to $500k experience on average only a 3%-4% drop in price from List to Sell.

We can take away the following five points

  1. Low interest rates are bringing buyers out.
  2. Buyers refuse to bid up pricing and remain patient.
  3. Homes in well maintained condition are seeing short market times when price matches buyer sentiment.
  4. Investors are out accumulating rental property.
  5. Distressed property still make up over 50% of the inventory.

simi valley real estate sales september 2011 chart

 

 

 

 

 

 

 

simi valley real estate sales september 2011

 

Simi Valley CA 93065 Homes For Sale

Homes for sale 2767 Licia Place Simi Valley CA 93065(Video Tour) If you are looking at Homes for Sale in Simi Valley, 2767 Licia Place could be your next home.  A very well maintained 4 bedroom two and half bathroom home in Simi Valley’s Kingspark tract near Sycamore and Alamo is centrally located, has quick access to the 118 freeway and is close to shopping including Sycamore Plaza and the Simi Valley Town Center.

Link to see MLS details for 2767 Licia Place including price and pictures

Property Information (Seller Provided)
Location – Neighborhood – Single Family Detached Style Homes

  • Cul-de-Sac (Peaceful Street)
  • Friendly Neighbors
  • Easy Freeway Access

Area Amenities

  • Near Local Hiking Trails and Bike Paths
  • approx. ¼ mile – Atherwood Elementary
  • approx. ¼ mile – Simi Adventist Hospital
  • approx. ¼ mile – Atherwood Park?
  • approx. ½ mile – Sycamore Square Shopping Center
  • approx. 1 mile – Simi Town Center (Mall)

Location – Savings

  • Not in Flood Plain (Saves on Insurance)
  • No HOA, No Mello roos

Updates and Upgrades

  • Solid Oak Front Door with Screened Side Door for Ventilation
  • Recessed Lighting
  • Ceiling Fans in every bedroom, kitchen and dining room
  • Freshly Painted New Crown Molding and Base Boards
  • Patio French Doors Screened Side Doors Open for Great Ventilation
  • Kitchen – Nicely Tiled Counter Tops, Cast Iron Sink & Tile Floors
  • Whole House Fan (1600 cfm) Quiet – Derived from Super Computer Technology
  • Mirrored Closet Slider Doors in the Bedrooms
  • Windows – Dual Pane, Argon Filled, Low-E Windows
  • Attic Fan Temp control -  On When Attic Temps Exceed 100°F

Master Bath (Remodeled Two Years ago)

  • Two Medicine Cabinets
  • Tile Flooring
  • Wall Mounted Face Mirror
  • Halogen Lights and Decorative Lights of Mirror
  • Grohe Faucets
  • Newly Tiled Shower w/ Rain Shower Head, Inset Soap Dish, Niche and Corner Step
  • Grohe Fixtures and Glass Doors

Hall Bathroom (Remodeled two years ago)

  • Dual Sink,
  • Three Door Medicine Cabinet
  • 32” Cast Iron Tub
  • Obscured Glass Shower Door
  • Ventilation and Halogen Light over Shower
  • Moen Fixtures
  • Inset Soap Dish
Laundry  Room and Half Bath off Kitchen

Exterior and other Features

  • 2 Car Garage with Roll up door.
  • Two Whirlybird Fans Installed on Back Roof
  • New “Ridge” Shingles
  • Motion Triggered Security Lights in Four Locations
  • Chimney and Whole House was re- Stucco-ed  in 2005
  • DirecTV Satellite, also Wired for Cable & ATT Uverse
  • Side Door to Laundry Room has Doggy Door
  • Rose Garden – 120 V for Fountain, etc.
  • Patio Cover and slab patio
  • Boston Ivy Covers Wall
  • Low Maintenance Shrubs
  • Side of Yard
  • Used as Vegetable Garden
  • Bushes, Electric Valves for Automatic Sprinklers and Hose Spigot
  • Side of House used as Dog Run
  • Drainage System (Not Pictured) From Backyard to Street
  • Outdoor Outlets on rear of house an switched outlet for front of house
  • Grapefruit Tree (Prolific – December)
  • Dwarf Lime Tree (Young)
  • Peach Tree (Prolific – May)
  • Plum (Non-fruiting)

Custom Signage to sell your Simi Valley Home

ted mackel real estate listing marketing yard sign(Video Below) Whether your home is in Simi Valley, the west San Fernando Valley, Moorpark, Thousand Oaks, Newbury Park or in-between, I have been working with custom signage for 3 years now.  I have been looking at ways to improve on the custom sign and the picture to the right is the new design I rolled out last week. The same printing technology used in vehicle wraps is what makes this possible for the real estate industry.

The purpose behind the custom sign follows three main ideas:

  1. When potential buyers are driving neighborhoods, the pictures of the backyard and an interior shot give the buyers a teaser preview of the property to generate more interest in the property.
  2. The website and QR code are directly linked to a mobile compliant website with tons of information (including community video) on the home that the potential buyers can view right in their car on a smart phone or iPad.  My use of the mobile website and QR code gives me direct feedback on how many people are accessing the site for more information.
  3. The typical real estate signs here in Southern California, are hung on large 4×4 wood posts.  My sign is the same size (30×24), orientated vertically, but with a different installation method and custom design. This sign gets buyers to stop the car.

One thing I need to stress, is that much of the internet content out today can be viewed on smartphones, the difference in the mobile technology I am using is that it is specifically designed and formatted for display on mobile phones.  If you have a mobile phone type in the following address and you will see:

http://iflymobiapp.com/callevista

If you are trying to view this on your laptop or home computer you can see the formatting is designed for mobile devices.

I have been working on this for a long time and continually monitor feedback from buyers and will continue to do so.  You can see my video below from 2008, this listing was one of the reasons I started working on these signs.

One other interesting thing I came across in my discussion with potential home buyers who called off my signs is, I always ask, “how many properties did you print out at home before coming to drive Simi Valley neighborhoods?”  The response has always been “No list, just driving neighborhoods”.  I thought that this was odd with gas pricing over the last 3 years, but this even more shows how important the sign in my client’s front yard is.  If the drive-bys have not previewed the house on the internet, then the custom sign and it’s teaser ability to get drive-bys to stop their car is very important.

Keller Williams Realty gives me that ability, to create this custom marketing where many real estate firms are more interested in promoting their firm and not your house.  While some of my branding is on this sign, the focus is your house with the customization.  The point is, when I put the sign in your front yard am I selling your house or my firm?  Think about that as you drive through any neighborhood and see For Sale signs.

In July I wrote Why QR codes won’t sell your Simi Valley Home and was very critical of QR codes for real estate use.  My 4 points of 1. Mobile Friendly, 2. Tracking, 3. Regurgitation, 4. Understanding have all been addressed in my design and implementation,  will the QR code sell your house? No, #1 the Price, Condition and Location are the biggest factor in the ability to get your home sold.  No amount of advertising can sell an overpriced home.  Ultimately, the goal is to get as many eyes on the property as possible and be competitive with the surrounding homes. The custom yard sign is just another piece of that plan to reach the goal.

I would love to hear your comments below, thanks for reading.