May 17, 2012

Mourning Rose Manor Halloween Haunt – 365 Things do in Simi Valley

Mourning Rose Manor Simi ValleyLooking for Things to do in Simi Valley for the Halloween Season? Mourning Rose Manor in East Simi Valley at 5250 Aurelia Street has been delighting Simi Valley Halloween fans for 6 years. Lydia and her husband have created a unique Halloween experience complete with Ghosts, Skeletons, Grave yard with Crypt, Spiders, Spooky Sounds and more. You can find out more at http://www.MourningRoseManor.com

2848 Ivory Ave Simi Valley House For Sale

2848 ivory simi valley house for saleThank you for visiting the information page for 2848 Ivory Ave Simi Valley, CA 93063.  This home is located in the Gem Tract in Central Simi Valley north of the 118 freeway near Galena and Alamo.  Please enjoy the Video Tour.

For MLS data on 2848 Ivory Ave

2848 Ivory Ave

4 Bedrooms

2 Bathrooms

Approximate Interior Square Feet 1,948

Approximate Lot Size 9,288 Square Feet

New Exterior Paint

Dual Pane Windows

Tile Roof

Kitchen

  • Dishwasher
  • Garbage Disposal
  • Range and Micorwave
  • Refrigerator
  • Granite counters
  • Breakfast Bar with Bar Stools

Living Room

  • Fireplace
  • Laminate Floors
  • Vaulted Ceilings
  • Plantation Shutters
Master Bedroom
  • Dressing Area
  • Double Closets
  • Double Sinks
Garage
  • Storage Cabinets on all walls
  • Laundry
  • Washer and Dryer included
  • Roll up Garage Door

For Simi Valley Real Estate and Homes for Sale

Simi Valley September 2011 Home Sales Volume at 2008 Levels

distressed house simi valleyDo Simi Valley September Homes Sales show another false positive for the real estate market?  In 2009 and 2010 September sales volume for single family detached homes tailed off after a 2008 rebound over a record low in 2007.  Fast forward to today and low interest rates are enticing investors and home buyers to enter the market, however pricing is still flat.  The market for homes below $400,00 is still leading the way with 53% of the sales for the month. 57% of those sales are dominated by Short Sales and Bank Owned homes.  25% of all the Simi Valley SFD homes sold were snapped up by all cash buyers and 40% with conventional financing.  This high percentage of Cash and Conventional buyers shows that low interest rates combined with attractive pricing is bringing savvy real estate buyers to the table.

Pricing is in a low trough at this point and has remained in this trend for most of 2011.  The mid to high $200k price point has solidified a low for Simi Valley Single Family Detached Housing and only dips below this range if the properties have significant damage.  A recent article from CoreLogic® (NYSE: CLGX) stated:

“Even with low interest rates, demand for houses remains muted. Home sales are down in September and the inventory of homes for sale remains elevated. Home prices are adjusting to correct for the supply-demand imbalance and we expect declines to continue through the winter. Distressed sales remain a significant share of homes that do sell and are driving home prices overall,” said Mark Fleming, chief economist for CoreLogic.

What does this mean for housing above the $500k price point?  Those homes have trended selling at 8%-10% below the original list price showing the the market absorption rate for these houses is still dictated by buyer mood.  The homes between $400k to $500k experience on average only a 3%-4% drop in price from List to Sell.

We can take away the following five points

  1. Low interest rates are bringing buyers out.
  2. Buyers refuse to bid up pricing and remain patient.
  3. Homes in well maintained condition are seeing short market times when price matches buyer sentiment.
  4. Investors are out accumulating rental property.
  5. Distressed property still make up over 50% of the inventory.

simi valley real estate sales september 2011 chart

 

 

 

 

 

 

 

simi valley real estate sales september 2011

 

Video Marketing – The most neglected tool in the Real Estate Industry.

A recent report on Mashable.com on how the real estate industry is using social media reported that only 12% of Real Estate Agents have a Youtube Channel.

Going back to 2008 there was big push from the industry for Agents to purchase Flip camera; over that time Kodak has entered the Market with shirt pocket sized cameras and the emergence of the iPhone and it’s influence over video on smart phones has really made many wonder why the Real Estate Industry is so slow to adopting a Video Marketing Plan.  I have been consistently been using Video in my Real Estate business since 2007, in 2003 I had a goal to video all my listing and host them online, but prior to Youtube, bandwidth and hosting was a problem, let alone people at home with computers and connections fast enough to deal with online video then.

Fast forward to today and the neglect is astonishing.  The iPad and android devices have people looking for more intense visual experiences,  The maturation of Youtube over the last few years has made Youtube a viable means to distribute content for a Real Estate Agent if done correctly.  So why only 12%?

There is a learning curve – editing and basic equipment  usage really can make a difference in the outcome of the final production quality of video.  Many simply refuse to learn some new skills.

Low Self-Esteem – Yes the same people who put their name and image on everything they hand out are worried about how they will look and sound on video.

Too much work – It is simple enough to get a couple dozen photos, make a slide show and call it quits.

Most research shows that home buyers respond highly to online property information with multiple pictures.  The research also shows that buyers want to see more pictures.  This is where real estate Video can dovetail and provide a marketing edge over listing that only provide photos.

  • Video can highlight and explain special features of a seller property better than photos.
  • Video can show off the the nieghborhood and surrounding homes where photos cannot.
  • Video can educate potential buyers on the schools, shopping and parks in the community, where photos cannot.
  • Video on Youtube and other similar sites is very compatible with mobile playback and provides that extra edge in marketing that a slide show or still photos cannot.

So the question remains … Why would a home seller hire agents that don’t provide video home tours?

To see my Youtube Channel  http://www.youtube.com/tedmackel

Simi Valley CA 93065 Homes For Sale

Homes for sale 2767 Licia Place Simi Valley CA 93065(Video Tour) If you are looking at Homes for Sale in Simi Valley, 2767 Licia Place could be your next home.  A very well maintained 4 bedroom two and half bathroom home in Simi Valley’s Kingspark tract near Sycamore and Alamo is centrally located, has quick access to the 118 freeway and is close to shopping including Sycamore Plaza and the Simi Valley Town Center.

Link to see MLS details for 2767 Licia Place including price and pictures

Property Information (Seller Provided)
Location – Neighborhood – Single Family Detached Style Homes

  • Cul-de-Sac (Peaceful Street)
  • Friendly Neighbors
  • Easy Freeway Access

Area Amenities

  • Near Local Hiking Trails and Bike Paths
  • approx. ¼ mile – Atherwood Elementary
  • approx. ¼ mile – Simi Adventist Hospital
  • approx. ¼ mile – Atherwood Park?
  • approx. ½ mile – Sycamore Square Shopping Center
  • approx. 1 mile – Simi Town Center (Mall)

Location – Savings

  • Not in Flood Plain (Saves on Insurance)
  • No HOA, No Mello roos

Updates and Upgrades

  • Solid Oak Front Door with Screened Side Door for Ventilation
  • Recessed Lighting
  • Ceiling Fans in every bedroom, kitchen and dining room
  • Freshly Painted New Crown Molding and Base Boards
  • Patio French Doors Screened Side Doors Open for Great Ventilation
  • Kitchen – Nicely Tiled Counter Tops, Cast Iron Sink & Tile Floors
  • Whole House Fan (1600 cfm) Quiet – Derived from Super Computer Technology
  • Mirrored Closet Slider Doors in the Bedrooms
  • Windows – Dual Pane, Argon Filled, Low-E Windows
  • Attic Fan Temp control -  On When Attic Temps Exceed 100°F

Master Bath (Remodeled Two Years ago)

  • Two Medicine Cabinets
  • Tile Flooring
  • Wall Mounted Face Mirror
  • Halogen Lights and Decorative Lights of Mirror
  • Grohe Faucets
  • Newly Tiled Shower w/ Rain Shower Head, Inset Soap Dish, Niche and Corner Step
  • Grohe Fixtures and Glass Doors

Hall Bathroom (Remodeled two years ago)

  • Dual Sink,
  • Three Door Medicine Cabinet
  • 32” Cast Iron Tub
  • Obscured Glass Shower Door
  • Ventilation and Halogen Light over Shower
  • Moen Fixtures
  • Inset Soap Dish
Laundry  Room and Half Bath off Kitchen

Exterior and other Features

  • 2 Car Garage with Roll up door.
  • Two Whirlybird Fans Installed on Back Roof
  • New “Ridge” Shingles
  • Motion Triggered Security Lights in Four Locations
  • Chimney and Whole House was re- Stucco-ed  in 2005
  • DirecTV Satellite, also Wired for Cable & ATT Uverse
  • Side Door to Laundry Room has Doggy Door
  • Rose Garden – 120 V for Fountain, etc.
  • Patio Cover and slab patio
  • Boston Ivy Covers Wall
  • Low Maintenance Shrubs
  • Side of Yard
  • Used as Vegetable Garden
  • Bushes, Electric Valves for Automatic Sprinklers and Hose Spigot
  • Side of House used as Dog Run
  • Drainage System (Not Pictured) From Backyard to Street
  • Outdoor Outlets on rear of house an switched outlet for front of house
  • Grapefruit Tree (Prolific – December)
  • Dwarf Lime Tree (Young)
  • Peach Tree (Prolific – May)
  • Plum (Non-fruiting)

Simi Valley 5K – 10K Run 365 Things to do in Simi Valley

Simi Valley 5k - 10k run Simi Valley Fair and Music Festival(Video Below) The Simi Valley Fair & Music Festival, formerly called Simi Valley Days has included a 5k – 10k run almost every year in the last 25 years I can remember.  The race has taken on a few different routes and this year’s race was no exception.  The Start – Finish line began in Rancho Simi Park’s Parking lot off Thompson and sent runners into the arroyo and out on to Erringer.  The course went east on Los Angeles Avenue shortly before retuning back to the Arroyo heading East to First Street for those ready to tackle the 10k distance.  All levels of runners, joggers and walkers were welcome. Make sure to get over to Simi Valley Fair & Music Festival’s Facebook page and click the like button so you can stay in touch with next year’s schedule of events.

Simi Valley August 2011 Home Sales Volume Slows Average Sales Price Rebounds

Simi Valley House for saleSimi Valley Homes Sales in August 2011 for single family detached units slowed.  The pullback is not alarming and was something I anticipated after such a strong showing in July for the following reasons:

  • People like to move before school starts (contributing to July increased sales).
  • Prices have continued to decline making many Simi Valley homes for sale attractive-good-buys.
  • Interest Rates continue at historic low rates.  (Money is cheap)
  • National Economic News in August and big drops in the Stock Market rocked consumer confidence.
  • The Political Atmosphere in Washington DC (created by all parties) is killing consumer confidence.

The average sales price showed some rebound, but I want to recap what the average sales price and the median sales price really tells us.

If you look at the charts I post each month, I break down the sales in price brackets by $100,000 ranges.  You can see each month that the bulk of all Simi Valley single family detached homes are selling under $500,000.  Some months no houses sell in the upper end of the market and when this happens the average sales price can swing pretty dramatically.  In the recent months that swing was influenced by a larger number of homes selling under $300,000.  This trend started in January 2011 and continued on through August.

The Average Price method of looking at the market can give a good idea of how the upper end of the housing market is moving.  dramatic decreases in average sales price indicates the upper end units are not selling.  While the the Median price reveals more of how the average all market is reacting in general.

The last three years has revealed that the low end is selling, what is interesting to watch is how the upper end of the Market (above $500,000) is selling. When Prices are aggressive and interest rates are low investors and landlords come in on the lower end properties as we have been seeing this year in Simi Valley.  The general public typically lags behind the investor activity.  A healthy market in the upper price ranges can indicate better employment opportunities (an improving economy).  It can signal that employers may look to Simi Valley as a place to locate and it can bolster the local economy with a higher demographic of shoppers, all of which can influence property prices upward.

The summary is that the upper markets are still struggling, and the over all perception of good buys is fully being realized by investors and those with conventional financing looking to lock in low interest rate for the long haul.

Past Market Reports:

Thanks for reading Simi Valley’s Premiere Real Estate Blog!

Author – Ted Mackel Simi Valley Real Estate Agent – Keller Williams Realty

Ted Mackel is a top producer at Keller Williams Realty Simi Valley,

specializing in Simi Valley Real Estate

(805) 432-7705

Custom Signage to sell your Simi Valley Home

ted mackel real estate listing marketing yard sign(Video Below) Whether your home is in Simi Valley, the west San Fernando Valley, Moorpark, Thousand Oaks, Newbury Park or in-between, I have been working with custom signage for 3 years now.  I have been looking at ways to improve on the custom sign and the picture to the right is the new design I rolled out last week. The same printing technology used in vehicle wraps is what makes this possible for the real estate industry.

The purpose behind the custom sign follows three main ideas:

  1. When potential buyers are driving neighborhoods, the pictures of the backyard and an interior shot give the buyers a teaser preview of the property to generate more interest in the property.
  2. The website and QR code are directly linked to a mobile compliant website with tons of information (including community video) on the home that the potential buyers can view right in their car on a smart phone or iPad.  My use of the mobile website and QR code gives me direct feedback on how many people are accessing the site for more information.
  3. The typical real estate signs here in Southern California, are hung on large 4×4 wood posts.  My sign is the same size (30×24), orientated vertically, but with a different installation method and custom design. This sign gets buyers to stop the car.

One thing I need to stress, is that much of the internet content out today can be viewed on smartphones, the difference in the mobile technology I am using is that it is specifically designed and formatted for display on mobile phones.  If you have a mobile phone type in the following address and you will see:

http://iflymobiapp.com/callevista

If you are trying to view this on your laptop or home computer you can see the formatting is designed for mobile devices.

I have been working on this for a long time and continually monitor feedback from buyers and will continue to do so.  You can see my video below from 2008, this listing was one of the reasons I started working on these signs.

One other interesting thing I came across in my discussion with potential home buyers who called off my signs is, I always ask, “how many properties did you print out at home before coming to drive Simi Valley neighborhoods?”  The response has always been “No list, just driving neighborhoods”.  I thought that this was odd with gas pricing over the last 3 years, but this even more shows how important the sign in my client’s front yard is.  If the drive-bys have not previewed the house on the internet, then the custom sign and it’s teaser ability to get drive-bys to stop their car is very important.

Keller Williams Realty gives me that ability, to create this custom marketing where many real estate firms are more interested in promoting their firm and not your house.  While some of my branding is on this sign, the focus is your house with the customization.  The point is, when I put the sign in your front yard am I selling your house or my firm?  Think about that as you drive through any neighborhood and see For Sale signs.

In July I wrote Why QR codes won’t sell your Simi Valley Home and was very critical of QR codes for real estate use.  My 4 points of 1. Mobile Friendly, 2. Tracking, 3. Regurgitation, 4. Understanding have all been addressed in my design and implementation,  will the QR code sell your house? No, #1 the Price, Condition and Location are the biggest factor in the ability to get your home sold.  No amount of advertising can sell an overpriced home.  Ultimately, the goal is to get as many eyes on the property as possible and be competitive with the surrounding homes. The custom yard sign is just another piece of that plan to reach the goal.

I would love to hear your comments below, thanks for reading.

#26 Simi Valley Dream Cuisine at St Rose of Lima Church – 365 Things to to in Simi Valley

Simi Valley Dream Cusine(Video Below) What happens when you have a dynamic leader, a seemingly impossible goal and a group of dedicated people? You get over 2500 people to show up on a Sunday evening for Simi Valley’s very first Dream Cuisine.

Father Joseph Shea came to St. Rose Lima just two years ago. From the first day, the parishioners knew things would be different.  Father Shea is known for big goals and the ability to motivate people to do things they might normally shy away from.

Saint Rose of Lima Christian services working together with Serving Those In Need, Inc.  have been serving the poor, the needy and the homeless in Simi Valley for the past 45 years. All proceeds from the Simi Valley Dream Cuisine will help support this invaluable service. Additionally this will also help needy students of the St. Rose of Lima School.

The Simi Valley Dream cuisine provided an opportunity to dine on gourmet foods from Simi Valley, Moorpark, Thousand Oaks and from the San Fernando Valley’s finest restaurants. Those that attended enjoyed food from over 50 restaurants, sipped on fine wines from some the most prestigious wineries, drank beer from well-known breweries and taste desserts from outstanding bakeries and establishments.  In all there were 78 different vendors at the event covering just about any kind of food you could imagine.

Tickets were $60.00 per person, $100 per couple, which was a complete bargain. Enjoy the video below and plan to attend next year.

Who pays for What? Simi Valley Home Buyers & Home Sellers want to know

Estimated Costs to Sell Your Simi Valley HomeWhat is customary for a buyer and seller varies from state to state and in some states like California what is customary for buyers and sellers in Southern California may be different than in Northern California. The following list is what is generally customary for  Home Buyers and Sellers in the Simi Valley and Southern California area on purchases, not involving distressed properties (i.e. Short Sales and Foreclosures/Bank Owned):

The SELLER can GENERALLY be expected to pay:

  • Real Estate Commissions
  • Document preparation fee for deed
  • Documentary transfer Tax (deed tax stamps), if any
  • Pay off all loans in Seller’s name
  • Interest accrued to lender being paid off
  • Statement fees, re-conveyance fees and any prepayment penalties
  • Termite inspection (or according to contract)
  • Termite work (or according to contract)
  • Home warranty (or according to contract)
  • Any judgments, tax liens, etc., against the seller
  • Tax proration (for any taxes unpaid at the time of transfer title)
  • Unpaid homeowner’s dues
  • Recording charges to clear all document of record against the seller
  • Any bonds or assessments (or according to contract)
  • Any and all delinquent taxes
  • Natural Hazards Disclosure
  • Seller notary fees
  • Escrow fee (one half)
  • Repairs on deferred maintenance (if agreed to or according to contract)
  • Title insurance premium for owners policy
  • Homeowners Association transfer fee and documents fee
  • City transfer/conveyance tax (or recording contract)
  • Mandatory Government Compliance issues (i.e. Smoke detectors, Carbon-monoxide detector, water heater bracing, etc.)

The BUYER can GENERALLY be expected to pay:

  • Title insurance premium for lenders policy
  • Escrow fee (one half)
  • Document preparation (if applicable)
  • Buyer notary fees
  • Recording charges for all documents in buyers name
  • Tax proration (from date of acquisition)
  • Appraisal
  • Cost to run Credit Scores
  • All new loan charges (except those required by lender for seller to pay)
  • Interest Buy-down points (or according to contract)
  • Interest on new loan from date of funding to 30 days prior to first payment date
  • Assumptions/change of records fees for takeover of existing loan beneficiary statement fee for assumption of existing loan inspection fees (roofing, property inspection, sewer, pool, geological, etc.)
  • Buyer insurance premium for first year

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